Digital multi-media smoking cessation interventions

2008 trial shows text, email and web support can increase quit success.

A trial in Norway published in 2008 followed 396 participants using various aspects of a fully-automated cessation support intervention that included text support support along with email and web support. The trial found 12 month point prevalence of cessation among the text support group to be 37.6% compared to 24.1% in the control group (P = 0.005). A full 92.9% of participants in the text support group found the automated support to be “helpful” or “very helpful”.

Brendryen H, Kraft P. Happy Ending: a randomized controlled trial of a digital multi-media smoking cessation intervention. Addiction, 2008;103:478–84