Healthcare providers

Text support

Text support is an effective smoking cessation support which can increase quit smoking attempt success and save healthcare systems money.

Text messages can reach individuals wherever they are located, without them having to schedule time to seek support. Text support can also be interactive, providing individuals with extra support when they need it most.

A number of studies examining the effectiveness of text support programs have been published, and all of them have found that text support programs are effective at helping smokers in their quit attempts.

Cost-effectiveness of support delivered by text
2011 study demonstrates text support doubles the chances of quitting.

A prospective, blinded and randomized trial published in 2011 with 5800 participants.

The researchers discovered that in the long-term, text support programs can double the quit success of participants.

The intervention group had a 10.7% biochemically verified 6 month continuous abstinence quit rate, whereas the control group’s quit rate was 4.9% (P < 0.0001).

Those in the intervention group that used other cessation products or services had an even higher quit rate of 14.6%.

The intervention was helpful for smokers of all levels of addiction.  A cost-effectiveness analysis of the text to stop program determined that text support programs are likely to result in a net savings to the healthcare system.

Guerriero C, Cairns J, Roberts I, Rodgers A, Whittaker R, Free C. The cost-effectiveness of smoking cessation support delivered by mobile phone text messaging: Txt2stop. European Journal of Health Economics, 2012