Use of photography

Use of photographs can be critical for setting the right tone in advertising or corporate communications material.

We've been helping British Columbians quit smoking for decades. If you're ready to quit, we're here to help."

Scott McDonald, President and CEO, BC Lung Association

  • Use of photography [PDF] - 84KB

    Images should have sharp contrast, bright colours, and uncluttered backgrounds allowing design to merge typography with image. Learn more >