Graphic Standards

Brand guidelines help keep a brand consistent within its identity, and a consistent identity aids strength of brand.

We've been helping British Columbians quit smoking for decades. If you're ready to quit, we're here to help."

Scott McDonald, President and CEO, BC Lung Association


Download our Graphic Standards guide. 


Brand guidelines are under review, and are subject to change. For questions or assistance, please contact or call (604)-731-5864.